Ignite

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What makes a salesperson great?

Is it comprehensive product knowledge, impeccable sales skills or the ability to build great relationships?  Perhaps, it is something even more fundamental that ultimately causes a person to gain the knowledge, develop the skills and build the relationships.

In more than 30 years of building sales organizations and developing peak performing salespeople, 2logical has discovered a proven methodology for unlocking the potential within existing salespeople and rapidly bringing new salespeople up-to-speed. This combination focuses on two critical fronts, mindset and skillset.

Unlocking the optimal sales mindset – increasing motivational intelligence (MQ)

They don’t
make excuses

Great salespeople possess five key characteristics that are driven by the level of their motivational intelligence (MQ):

They are open-minded and always looking to improve

They are highly
self-motivated and
action-oriented

They a resilient and can maintain a positive attitude in the face of adversity and challenges

They have the ability to overcome fears, self-doubts and comfort zones

Motivational intelligence (MQ) is the single biggest determinant of sales success, so 2logical’s Ignite program focuses on helping salespeople to develop this critical mindset.

Developing the critical sales skillsets

With the correct mindset in place, salespeople are now ready to develop the critical skillsets that will drive their sales success.  2logical’s Ignite process focuses on the skills and best practices that are essential to any sales process:

· Identifying decision makers and influencers who have the greatest need
· Prospecting and networking to open the sales process and get meetings in the calendar
· Building trust, credibility and strong relationships
· Consultatively qualifying to uncover challenges, problems and opportunities for growth
· Delivering impactful presentations and effectively communicating sales solutions
· Overcoming sales objections and stalls
· Closing deals and setting the groundwork for cross-selling and upselling opportunities

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"One of the most powerful courses I have attended!"

"Our Team was RAVING over this training. This is the right content, delivered at the right level!"

"This was the best training I have taken in a VERY long time!"

What is Motivational Intelligence?

At the intersection of the most cutting-edge research in neuroscience and the most recent discoveries in cognitive psychology is the most powerful insight about us, as human beings. It’s about what unlocks us, what opens up our mind and what allows us to achieve and accomplish more. It is Motivational Intelligence (MQ).

Based upon the most influential and extensively studied aspect of modern-day social psychology, the science behind Motivational Intelligence has won a Nobel Prize and been named as one of the top ten most promising scientific discoveries of the 20th century.Motivational Intelligence answers the age old questions of “why?” Why do some people succeed while others flounder? Why are some people able to readily adapt while others can’t seem to get out of their own way? Why do some people give up at the slightest resistance while other doggedly persist?

The key differentiating factor between people who succeed and those who struggle or ultimately fail is their Motivational Intelligence. It is the third and most influential level of human intelligence.

Having a high IQ and EQ in no way guarantees a person’s success, having a high MQ does.MQ is the common thread in every great human endeavor, every triumph, every significant obstacle overcome.

Training Industry Magazine named 2logical as one of its Top 20 Global Leadership Development Companies for 2021.

"To be recognized as one of the best leadership development companies in the world is quite an honor.  At 2logical, we are proud of the work we do, the difference we are able to make in the organizations we partner with and most importantly, the positive impact we are able to have on leaders around the world. Since it’s discovery in 2016, motivational intelligence has proved to make a profound shift in organizational cultures and employee effectiveness.  2logical has taken the lead in this emerging field and Training Industry has recognized us for it." – David Naylor, Executive Vice President of Learning and Development



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