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What makes a salesperson great? Is it comprehensive product knowledge, impeccable sales skills or the ability to build great relationships?  Perhaps, it is something even more fundamental that ultimately causes a person to gain the knowledge, develop the skills and build the relationships.

In more than 30 years of building sales organizations and developing peak performing salespeople, 2logical has discovered a proven methodology for unlocking the potential within existing salespeople and rapidly bringing new salespeople up-to-speed. This combination focuses on two critical fronts, mindset and skillset.

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Unlocking the optimal sales mindset – increasing motivational intelligence (MQ)

Motivational intelligence (MQ) is the single biggest determinant of sales success, so 2logical’s Ignite program focuses on helping salespeople to develop this critical mindset. Great salespeople possess five key characteristics that are driven by the level of their motivational intelligence (MQ):

Developing the Critical Sales Skillsets

With the correct mindset in place, salespeople are now ready to develop the critical skillsets that will drive their sales success. 2logical’s Ignite process focuses on the skills and best practices that are essential to any sales process:

  • Identifying decision makers and influencers who have the greatest need
  • Prospecting and networking to open the sales process and get meetings in the calendar
  • Building trust, credibility and strong relationships
  • Consultatively qualifying to uncover challenges, problems and opportunities for growth
  • Delivering impactful presentations and effectively communicating sales solutions
  • Closing deals and setting the groundwork for cross-selling and upselling opportunities

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