Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. Despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership development and the ongoing problems that ensue: low morale, un-motivated work teams, turnover, and under-performing sales results relative to true market potential.

When 2logical partnered with Pfizer, two programs were developed: a comprehensive sales management curriculum, and new-hire sales representative curriculum within their Animal Health Division.

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